From April 18-20, the China Feed Industry Expo 2021 was held in the city of Chongqing. This is one of the largest feed exhibitions in China, sponsored by the China Feed Industry Association, which is held once a year.
This year there were over 3000 companies and more than 30,000 people in Chongqing. The main products presented were feed additives, premixes, feeds, equipment, etc.
Larry Li, Norel’s Area Manager for China, Mongolia, Taiwan and Hong Kong, joined the booth of Shanghai Naseco which is Norel’s new partner to cover South China. Shanghai Naseco is a company specialized in feed additives, they are exclusive distributors of Asahi and part of DUPON products in China. And they plan to work together with Norel in China for GUSTOR BP70, our 70% high concentration sodium butyrate, partially protected with vegetable fat, effective in the whole gastrointestinal tract.
During those 3 days at the booth, Larry presented the unique selling point of GUSTOR BP70 and explained its production process and the material used to protect the high butyrate content. Larry also shared information with some attendees about alternatives to antibiotics in Spain and the EU. It was a very good opportunity to present NOREL and its products and we look forward to attending many more shows soon.
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