Last April, Norel S.A. and Nutrient Bio-Agro Tech PVt. Ltd. (NBPL) formed a Joint Venture in order to improve their positioning in the field of animal nutrition in the Indian subcontinent.
NBPL is a privately held, global supplier of animal feed additives leading the segments of antioxidants, mycotoxin binders, organic minerals and Health and performance boosters.
Norel and NBPL have been marketing partners for three years, but understanding the growth module of the animal health sector in terms of nutrition in India and neighbouring countries such as Bangladesh, Nepal and Sri Lanka, a bigger picture and perspective has been envisioned to cater to huge demands from the emerging markets. The concept of localised production module would cope with the demand and supply paradigm.
Norel already has an existing Brand value in the Indian subcontinent, but with this Joint Venture, a larger scale and scope of bussiness can be created and value added, along with immense expertise in research and development in nutrition based produts.
A complete range in nutrition in the animal sector will help cater from the ground level.
Norel is convinced that association of both companies will achieve great success
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