Mr. Enrique Pablos decided to start a new business on January 15th, 1980. He chose the name NOREL, coming from the Spanish “NO REconocemos Limites”, we do “NOt REcognize Limitations”. The motto transmits Mr. Pablos’ spirit and entrepreneurial philosophy accurately. It is by thinking outside the box that Norel has not only been in the industry for 35 years, but grown to be a worldwide leader in the production and commercialization of feed ingredients such as by-pass fats, organic minerals, flavoring agents and non-medicated growth promoters like probiotics, the so called physiological promoters and the rumen fermentation enhancers. Today, these products can be found all around the world, and more success ideas will continue to come from Norel, as NOREL’s accomplishments today are a reality more than ever
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