Flavors for Pet Food, an Expanding Market

The pet food industry is a market in constant expansion. Generally pet food is formulated with a mixture of animal fats and meals with soy or other grains to obtain a nutritional balanced feed. The problem is that cats and dogs are not natural grain eaters; therefore some palatability improvers must be added, usually fat coatings or hydrolyzed proteins. However, due to the high shelf competition in this sector, where consumers can compare between many products, the use of flavors is a tendency on the rise. They are used as a differentiation attribute to give products a competitive advantage.

The objective is to make products more appealing to both the pet owners (buyers) and the animals (consumers). Because of the increase of the demand in NOREL we have extended our portfolio of products for this market with flavors contrasted by our clients’ satisfaction. Currently we can offer a very complete range of flavors for food and snacks. Our range includes flavors like Milk, Cookies, Vanilla or Caramel used for puppies and Liver, Beef, Chicken or Bacon used for adults. As well as fruity flavors like Raspberry, Blueberry and Red Fruits which are very appreciated by owners and pets