Third Norel Animal Nutrition Workshop - “Going Global”

End of June, Norel gathered its technical and sales managers as well as some of its key distributors in the region of Madrid, Spain. The three-day workshop was attended by 31 persons in total, representing 16 different nationalities, hence the theme for the meeting: “Going Global”. It was a great opportunity to get latest updates on products, discuss recent trial data and share a lot of information and ideas coming from various markets all over the world. Today, Norel is active in 66 different countries and such meetings are extremely important to keep us updated on latest market trends and developments, and use this knowledge to establish new strategies for the future. Besides hard work, all participants got the opportunity to share some social activities, including a guided tour of a “ganaderia” (bull farm), after which they could "torear" with a young bull. The next workshop is planned to be held in 2015